Official eCash logo, colour palette, and typeface. Use these assets consistently across all touchpoints.
§ 00 · launch kit
Launch Kit
Use this kit to make eCash easier to spread. Build banners, posts, videos, explainers, memes, countdown graphics, and point people back to ecash.com.
suggested one-liners
Bitcoin hard fork, activating in 3 stages from Alpha (23rd August 2026) through Mainnet (31st October 2026, block ~973,728). Every BTC holder receives $ECX 1:1. ecash.comcopy
Bitcoin can still improve. Drivechains are ready. eCash ships them.copy
Before: 1 BTC. After fork: 1 BTC + 1 $ECX. Your BTC stays yours.copy
Sidechains for payments, privacy, assets, identity, prediction markets. Mainnet 31st October 2026, block ~973,728. ecash.comcopy
eCash isn't a token. It's a Bitcoin hard fork. ecash.comcopy
ready-made post copy
Bitcoin's monetary policy is sacred. Bitcoin's technical conservatism isn't. Drivechains let Bitcoin do more without changing what makes Bitcoin Bitcoin. Mainnet 31st October 2026, block ~973,728.
Every BTC address gets $ECX 1:1, starting at alpha (block ~963,648). No claim, no airdrop form, no whitelist. Run a node, you have it.
What Lightning was supposed to do, and didn't. What Liquid was supposed to do, and didn't. Drivechains, on Bitcoin, no federation. Mainnet 31st October 2026, block ~973,728.
Miners get new fee markets. Holders get new coins to spend. Developers get new platforms to build. All from one fork.
One mark. A lowercase e built from a circular arc, the Bitcoin ₿ opened and reformed. Always rendered in a single flat colour. Never gradient, never outlined. Three transparent-background files cover all digital use; the solid-background variant is for print.
primary mark · amber on ink
01
Amber, transparent
primary · default · transparent bg
02
White, transparent
knockout white · dark contexts
03
Black, transparent
knockout black · light contexts
04
Amber on White
for print or solid-bg contexts
Clear space. Maintain a minimum clear zone of ¼ the mark's height on all sides. Below 24 px digital / 10 mm print the inner detail stops resolving, use the favicon variant instead. Never rotate, skew, recolour outside the four variants, or apply drop shadows.
§ 02 · colour
Colour
One brand colour against one background. Everything else is neutral. The discipline is what makes the amber meaningful, when it appears, it signals something.
click any swatch to copy its hex
eCash Gold
#E8A84A
Primary accent, logo, highlights, CTAs
neutrals, 9 step scale
Near Black
var(--bg-0)
Page background
Carbon
var(--bg-1)
Card & surface background
Border Deep
var(--border-0)
Section dividers
Border
var(--border-2)
Inputs, hairlines
Zinc 600
var(--text-3)
Muted labels, § prefixes
Zinc 500
var(--text-2)
Captions, nav items
Zinc 400
var(--text-1)
Body text on dark
Zinc 200
var(--text-05)
Default body on dark
White
var(--text-0)
Headings on dark
usage ratio, per composition
70%ink
25%neutrals
5%amber
70 % background · 25 % neutral surface · 5 % amber. When amber exceeds ~10 % of a composition it loses its signal value.
secondary accents, use sparingly
Four optional accents for status, charts, and segmented data where amber alone is insufficient. Use one at a time, never mix three accents in the same composition.
Cyan
#5AC8D6
Live · streaming
Lime
#A8D65A
Success · shipped
Pink
#E86A8A
Warning · off-spec
Off-white
var(--text-05)
Neutral data series
§ 03 · typography
Typography
Two typefaces, one job each. Satoshi carries display and body copy, everything you read. JetBrains Mono is reserved for eyebrows, labels, countdowns, and anything technical, the parts that should read like source code.
display & body
Satoshi
Used for hero headlines, section H2s, and every paragraph of running body copy. Weight 400 for text, 500 for headings.
